Audience:
Primary Audience/Target Audience: Teenage Girls mainly, as it shows a women's representation being changed. So it is more likely to appeal to them.
Secondary Audience: Teenage Guys, e.g. Male Gaze [Laura Mulvey's theory] Only watching it for the women.
Other Audience's it may appeal to:
Comedy Genre fans, or Shakespeare Fans, as the idea arose from Shakespeares novel "Twelfth Night."